Call: (800) 786-8663

Quick Links

Wintouch Features

More Questions?

Wintouch CRM for IBM Midrange Servers - iSeries, AS400, System i

  Right click to download full, updated brochure PDF.


Your IBM iSeries focused CRM partner for today's stormy
business climate

CRM is companywide mindset

Customer Relationship Management is a corporate strategy and business culture that focuses on creating and maintaining relationships by providing customer-facing employees with a 360° view of customers, prospects, and business partners. CRM can also allow your company to empower customers and business partners to manage and update their own information through the use of customer self-service portals.

Why do you need CRM?

The goal of all businesses is to make a profit by acquiring, servicing and retaining customers. The truth is, most companies do a poor job of managing these relationships with their customers which affects their ability to grow sales.

So why do you need CRM? Its simple, CRM allows companies to improve their ability to acquire and service customers, to increase the value of the customer to the company, to determine how customers can be retained or given a higher level of service. And, in addition, CRM should be integrated to iSeries backend LOB applications.

A well defined CRM strategy should be a priority because the practice has such a profound affect on your business! It greatly affects employee satisfaction and turnover, the ability to target and close sales, the management of customer interactions and profitability, etc. These few functions alone can affect your bottom line.

The introduction of a CRM solution that can streamline and improve on these business processes and procedures is a critical component in implementing a customer-centric corporate culture. A CRM solution also needs to be integrated across sales, customer service, and marketing, in order to provide users with the information they need to best serve its existing and future customers.

Why run your CRM on IBM iSeries?

If you are currently running your mainline business applications on IBM's AS/400, iSeries, System i, or new Power i Edition server, implementing a CRM application on the same platform is ideal for a number of reasons:

Integration to mainline applications. Integration to the systems that contain the data that sales and customer service need is critical to CRM success. The ROI of CRM involves making use of information you have already gathered about your customers.

A CRM solution running natively on the Power i™ that is tightly integrated with your existing mainline applications is imperative in realizing a successful CRM implementation. All too often, CRM projects fail because this integration never happens and the application becomes yet another island of disparate information, that provides no value to its users. Understanding this value is the key to your successful and profitable installation of a CRM solution.

The iSeries has the lowest TCO. The IBM iSeries platform of any leading midrange server. According to an IDC study, on an annual cost-per-user basis, the iSeries is 63% more cost effective than Windows NT and 42% more cost effective than Unix.

Request our new White Paper on "The Case for CRM on IBM System i - iSeries."

The Power i has the fewest unplanned outages. Server downtime is costly and frustrating. A Gartner study found that Windows NT users see an average of 224.5 hours of unplanned outages per year, per server. On the basis of 2,080 work hours per year, that equals an unplanned outage rate of 10.8%. By comparison, the iSeries is 43 times more reliable, with only 5.2 hours of unplanned outages.

Why Wintouch CRM?

Wintouch is a native iSeries CRM solution. In addition to rich CRM functionality, Wintouch gives each user instant access to business critical ERP or other iSeries information such as accounting, production, inventory, or shipping because of its ability to tightly integrate with these applications on your IBM Midrange Server.

Wintouch utilizes an intuitive Java applet or you can choose IBM Portal technology for easy browser access to CRM functionality and iSeries information via the web or your company intranet.

Wintouch CRM includes the following features:

For more information on Wintouch CRM, see detailed features list or contact us by requesting a demo or calling us at (800) 786-8663 (US) / 714-755-2810 (International).